India is one of the most populated countries in the world and user accessing internet is around 20 % & this makes global rank 3rd in Worldwide Internet users ranking .These statistics give you a glimpse of how big our target audience is and having huge scope in the field of digital marketing in India.
One of the most important factors is the rise of digital media platforms like search engines, social media sites, online portals, blogs etc in past few years, and the rate at which digital media is over taking a traditional medium. You might be aware that many print magazines and news papers media user base has decreased and in fact, few of them are even out of business today. If you get into digital marketing first before your competitors you will have first mover advance and you will get ads at a very reasonable rate.
In Easy Way, Digital Marketing or Online Marketing is an endorsement of productss and ervices via digital Medias like search engines,Sms,Facebook,social media sites, emails and other electronic media. Digital marketing comprises of SEO (search engine optimization), social media optimization, SEM (search engine marketing),sms marketing,facebook marketing,email marketing, mobile marketing, content marketing, blog activities etc.
Digital marketing is very cost-efficient as compared to other traditional method of marketing channels like TV and Print Media. In fact, the cost of digital marketing campaigns is like own customize package pay as you go,pay per click,purely budget oriented options that can be easily afforded by Startups also.
In Online and Digital Marketing , tracking of Campaigns is very easy as compared to traditional form of marketing channels.There are many analytic solutions which offer us a detailed reports of the campaign and also these are real time reports tracked hourly and daily basis which help you to Optimize or manage your campaigns and strategies if the outcome is not up to your expectation.
In Digital Marketing,user have an options for targeting their audiences for their brands, products, and services on specific area or location .In digital marketing user also have an options like ads are a show based on age, profession, likes and dislikes region, sex and many other categories. Also, ads are shown to people who have requirements like say a mobile ad is shown to a person who is planning to buy mobile and searching for them on search engines. Digital marketing campaigns are inbound which increases the chances of conversions.
Usually Traditional Marketing are static and one-time production, where as digital marketing is an interactive medium where customers can engage with their brands, data can be shared seamlessly and using advance digital marketing techniques we can even influence them to get converted into potential customers.
Digital marketing is a new compared to traditional marketing channels but if it implemented strategically User can get better Return on investment by their campaigns Since Digital media usages is increasing rapidly in India ,Digital Marketing is an excellent way to influence your target audience into Permanent customers.
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